Convenient segmentation and tags
The convenient segmentation system on the Gerabot platform allows you to assign tags to users according to their personal data or user behavior in the chatbot. Tags are used to send messages to the most relevant part of the audience. Personal data is obtained by the method of quick surveys in the bot, and the answers are stored directly on the platform. This method allows you to speed up data analysis and significantly increase the conversion of mailings.
For quick segmentation on the platform, you need to choose one or more parameters or tags. User parameters are determined by the business according to needs, for example, gender, age, location, and tags allow you to segment the audience according to tried-and-tested scenarios. With this tool, businesses can provide personalized offers relevant to customer requests and needs.
Chatbot newsletters have high conversion rates compared to email newsletters. This is explained by convenience, conciseness and more accurate, personalized information for the user.
Analytics within the platform
Detailed analytics allows the manager to constantly improve the quality of mailings, increase conversion and learn more useful information about the company's target audience. The Gerabot platform is equipped with all the necessary indicators for in-depth analytics: the number of chatbot subscribers, open messages, responses to the newsletter, conversion percentage, and more.
After sending the newsletter, information about all user actions in the chatbot is available to the manager, for example, the number of users who clicked the buttons "Learn more", "Go to the site", "Leave a contact".
On the Gerabot platform, the manager has access to every chatbot dialogue with the user, which allows you to track progress, analyze certain audience segments yourself, create new user groups for future mailings, perform upsells and cross-sells, etc.
Integration
The Gerabot platform allows you to do any kind of integration using a two-way API. Integration is available not only with external systems, but with any internal company system. This allows you to save new applications and leads from the messenger from the CRM system for the manufacturing company.
Integration allows you to automate the selection of contacts of clients or other information about them for further extension, for example, by calling or for the creation of additional lists for more personalization of roses.
So, the beginnings of the company's integrations take away the possibility of creating, adjusting, planning, analytics and adjusting the power supply through third-party services, which are used by practitioners.
Increasing marketing indicators
Chatbot newsletters allow you to send not only one-way messages (when the newsletter does not require a user response), but also to initiate a full-fledged communication. This allows the company to enter into a dialogue with the customer, collect more data about him, increase sales, etc. The user gets the opportunity to leave contact details for communication, order a service or product, use a discount. This method allows businesses to make instant sales without additional resources.
Mailing in the messenger is an important element of the sales funnel. Converting cold traffic from social networks to chatbot subscribers will provide up to 70% conversion. The advantage of this method is complete automation: the manager creates a mass mailing and avoids the need to process each lead manually.
The platform is equipped with a convenient system for planning future mailings. This allows you to prescribe a detailed marketing plan and implement it in advance. 100% of chatbot subscribers receive messages and up to 80% open the newsletter in the first minutes.
За час співпраці компанія показала свою здатність з високою відповідальністю підходити до поставлених завдань, виконувати роботи вчасно і якісно. Характерною рисою роботи Gerabot є високий професіоналізм і відповідальність співробітників компанії.
Рекомендуємо Gerabot, як надійного і стабільного партнера в області розробки чат-ботів.
AcinoBot зайняв 2 місце за версією Асоціації корпоративних медіа України як діджитальний корпоративний інструмент.
Також Acinobot входить до складу 3 найкращих проектів нашого регіону СНД, що направлені в хеад офіс (Швейцарія) в рамках проекту Recognition. Ціль даної активності - пошук найкращих практик для того,щоб маштабувати і використати їх інших країнах чи регіонах.
Дякую Вам за співпрацю!
Компанія Gerabot виконала проєкт повністю, починаючи від розробки завдання з рекомендаціями, як саме повинен виглядати чат-бот, для найбільш ефективних показників, і закінчуючи якісною технічною підтримкою.
Чат-бот, окрім самого сайту, став популярним каналом продажу який постійно набирає обертів.
Дякуємо команді Gerabot за співпрацю!