Chatbot for an online store

For any business, including online commerce, chatbots are an innovative means of communication with company customers, an opportunity to increase sales, high conversion marketing activity and the ability to optimize any business company processes. To create an effective solution, it is necessary to analyze the existing business processes of a car service.

Often, chat bots for sales, shop bots containing the functionality of a product catalog, shopping carts, payment options, customer interaction, the ability to select goods and arrange delivery online , check the possible delivery time, the history of your purchases, order feedback and get answers to basic questions online in the chat bot.

Additional features that a sales chatbot may contain may be a client's personal account, in which he can manage his orders, contact the manager. Also, a chatbot for a store can be synchronized with CRM and contain a loyalty program for customers.

For any store, the category catalog and product cards are the main content of the chatbot. Therefore, it is very important that the management of the product catalog is as convenient and easy to use as possible for the store administrator. Gerabot provides the ability to fully manage the catalog, branch the category structure, add and manage product cards.

The store bot management system on the Gerabot service provides the ability to add an unlimited number of product cards and add product information that will be displayed to the user of the store bot in Telegram or another messenger. Product cards contain information such as product image, product name, short description, price and promotional price (if any). If necessary, a specific store can be improved functionality for adding other product parameters.

In the bot itself, the process of viewing products involves the possibility of pagination by product cards, a quick transition to other categories of products, or a detailed view of product information by pressing the appropriate button in the chat bot.

The ultimate goal of any shop bot is the process of placing an order by the bot user. Shop bots on Gerabot include a shopping cart functionality in which chatbot users can add products for further ordering.

When adding a product to the cart, the user has the opportunity to choose the necessary characteristics of the product and the quantity of the product to be added. At any moment of interaction with the shop bot, the user can go to the shopping cart using the corresponding button in the bot's main menu. In the basket itself, it is possible to adjust the order, view more detailed information on the goods in the basket, or remove them from the basket.

In the store management system, the administrator can view all orders, apply order filtering tools by the date of registration or the current status of the order. Gerabot provides similar opportunities for store management as any online store site.

Each store, in addition to the possibility of placing an order, must provide the user with detailed information about the possibility of product delivery, options for product payment processes, after-sales service, etc. This is a necessary condition not only for increasing user trust, but also quite often for the technical possibility of creating a shop bot, for example, for connecting online payments in the bot.

Since Gerabot is a full-fledged chatbot designer, the store administrator has the opportunity not only to manage the catalog and product cards, but also to create an extensive structure of the bot's information content, for example, to add separate buttons or menu items, where the user can view all the information that he is interested.

Also, using service features such as labels or custom variables, the chatbot administrator can provide personalized information to each bot user, such as order statuses, order comments, etc.

One of the key advantages of conducting trade with the help of store chatbots in Telegram, Viber or another messenger is the possibility of easy interaction with bot users and buyers. Since every user who interacted with the bot is included in the store management system, marketers can easily continue interacting with the user in the future.

Especially useful for marketing is the functionality of the Gerabot service, such as tags (labels), which can be added to user chats, both automatically when users perform certain actions in the bot, and manually by store managers. Tags provide an opportunity for audience segmentation and further, personalized interaction with each segment of the store's audience separately.

Newsletters for store buyers in Telegram are also a very effective means of interacting with customers, increasing their loyalty by providing useful, personalized information, or information about new promotions, discounts in the store, etc.

Loyalty of the audience is the key to a successful business. By developing a chat bot for an online store and adding chat to the store's website, you increase loyalty by more than 50%.

A chatbot helps to be constantly in touch with customers, processing requests without the need to connect to the process of company employees, and saving their time for other tasks and processes. On the part of the client, you are always in touch and ready to help solve any issue.

The chat widget for the online store increases the time spent by the user on the site and reduces the rate of leaving the site after viewing one page. Using the chat for the online store, you get an additional advantage among competitors.