Chatbot Builder
Marketing activity through chatbots
Creating chatbots for marketing. Attracting and retaining the target audience
Thanks to in-depth segmentation of the audience, mailings through a chatbot in the messenger allow you to significantly increase conversion compared to email mailings. The advantage of mailings in messengers is the ability of the client to continue communication with the business without going to the site, in the company's social network, etc. To create an order, the client just needs to respond to the chatbot or run the corresponding script via a button. Simplicity and the possibility of quick ordering encourage customers to make instant purchases.
User actions in the chatbot are displayed on the Gerabot platform in the form of analytical data. This allows you to create personalized mailings, segment the audience by tags, behavior and other parameters. Analyzing client behavior in the chatbot and feedback allows you to improve subsequent mailings, correctly identify the needs and triggers of the target audience.
A chatbot can be used as part of a sales funnel or as a full-fledged tool for its implementation. After the user's first communication with the bot, a predetermined communication process is launched that turns the visitor into a client.
Gerabot clients get the opportunity to segment incoming traffic to the bot by the content that users use to get to it. For example, the company sells online courses from various areas. The user who clicked on the link of a certain field of study gets into the auto sales funnel sent to his request. This method minimizes unsubscribes from the chatbot and increases the conversion rate.
Setting up a sales funnel in a chatbot does not require additional knowledge – The Gerabot platform has an intuitive user interface and contains all the necessary settings.
Chat bot analytics on the Gerabot platform provide businesses with all the information they need: number of regular and new users, duration of interaction, engagement, scenario in which customers stop interacting, etc. Thanks to this data, the company gets the opportunity to improve bot conversion, attract new users, motivate them and increase loyalty.
Internal segmentation of the Gerabot platform allows you to choose customer parameters individually for each business. When interacting with the bot, the user runs selected scenarios and shows interest. Such a user is assigned an internal tag. This data is used to provide personal offers, promotions, discounts, personalized mailings, etc.
Through the chatbot, you can launch user surveys in an entertaining way and get the necessary data. Usually, for completing a survey, the company gives a discount, a promotional code or valuable information for the client, which encourages the user to provide more useful data. This will allow not only to increase conversion among regular customers, but also to attract inactive users.
Business presence in messengers creates an additional communication channel. This method of communication allows customers to stay in a comfortable and familiar environment for them. The simplicity and accessibility of the chatbot qualitatively increase the level of interest of the audience, motivate them to participate in surveys, respond to messages, etc.
Chat bot allows you to create two-way communication with the client and make it as interactive as possible. Through the bot, the business learns more important information about the audience, which allows to improve marketing indicators.
The bot works 24/7 and instantly responds to each new request, processes a large amount of incoming traffic without delays and errors. The adaptability of the bot allows you to think through and implement each stage of communication in detail.
TM «Khvilya Zdorov`ya» – delivery of natural artesian water from a well 335 meters deep.
Studio Meat - a chain of meat shops. Own meat of the highest quality.
Poloskun.ua - a network of stores for household goods and the whole family in Western Ukraine.
Kebeta.Agency – marketing company for the development and promotion of the brand.
Chatbots have become not only a new trend in technology, but also an effective tool for improving marketing strategies. These interactive programs enable real-time customer communication and provide ample opportunities to increase sales and improve customer satisfaction.
Here are some benefits of using chatbots for marketing:
Ensuring 24/7 access to information Thanks to chatbots, you can ensure reliable and accessible communication with customers, regardless of the time of day. Your chatbot will talk to customers at any time, even if your employees are busy and unable to answer questions.
Automating sales processes Chatbots can be programmed to perform certain tasks, such as processing orders, answering questions about a product or service, providing advice on product selection, and much more. This reduces the burden on your team, ensuring efficient and quick exchange of information with customers.
Increase conversion Chatbots can help increase conversion by inviting customers to make a purchase or use a service right in the chat. They can start a chat with the customer by offering additional products, discounts or other promotions that help increase interest in the product.
In addition, chatbots allow you to collect useful statistics about consumers and their behavior on the site or in social networks. By analyzing this data, you can make a more accurate and effective marketing strategy. For example, to collect data on what questions users ask most often, what products or services they are interested in, how often they return to the site or bot, etc.
Chatbots can help improve interaction with consumers, increase their loyalty and satisfaction with service. For example, a bot can provide personalized recommendations and suggestions, solve problems and questions in real time, and create a feeling of individual approach to each customer.
In general, chatbots are a powerful tool for marketing that allows you to automate and optimize processes of interaction with consumers, increase conversion and profits, and improve the quality of service. If you're not already using chatbots in your marketing, consider this tool to improve your business.
За час співпраці компанія показала свою здатність з високою відповідальністю підходити до поставлених завдань, виконувати роботи вчасно і якісно. Характерною рисою роботи Gerabot є високий професіоналізм і відповідальність співробітників компанії.
Рекомендуємо Gerabot, як надійного і стабільного партнера в області розробки чат-ботів.
AcinoBot зайняв 2 місце за версією Асоціації корпоративних медіа України як діджитальний корпоративний інструмент.
Також Acinobot входить до складу 3 найкращих проектів нашого регіону СНД, що направлені в хеад офіс (Швейцарія) в рамках проекту Recognition. Ціль даної активності - пошук найкращих практик для того,щоб маштабувати і використати їх інших країнах чи регіонах.
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