PJSC “Kharkovenergosbyt” - energy supply company of Kharkov and the region.
Key tasks:
optimization of work processes of the customer support department;
development of the functionality of the user's personal account in the chatbot, synchronization with external services;
informing customers about the need to pay the debt and other messages via the chatbot;
using a chatbot as a marketing tool to increase consumer loyalty.
Chatbot for water delivery, closed main customer requests:
Optimization of company processes
The chatbot provided an opportunity to offload the work of the support department by introducing template questions and answers to them into the structure of the chatbot. This reduces the flow of calls from users by more than 70%, and allows you to provide better feedback on individual requests.
Personal Area
Creating the functionality of a personal account in a chatbot allows users to check their data without having to go to the company's website, which greatly simplifies access to them, and the time required for this process. User data is synchronized with external company services.
Information with high conversion
Mailings through a chatbot significantly increase the conversion rate for user actions that the mailing implies. Also, using a tool such as a chatbot, the company saves money on other distribution options, such as SMS messages.
Loyalty increase
A chatbot has great advantages as a marketing tool and to increase loyalty and trust in a company. Messages received through a chatbot are not considered spam by users, unlike email newsletters, and have a high percentage of key action.