Chatbot Builder
Chat for the site is a tool to encourage site users to interact with the company, as well as a means to increase the site's lead generation and the level of satisfaction and loyalty of the audience.
Different chat widgets have different functionality and capabilities. Most chats only provide the ability to communicate using a widget.
But there are widgets that have greater functionality, which significantly expands the site's capabilities in terms of interaction with users. We will analyze the set of chat features for the site using the Gerabot widget as an example.
If the widget provides users with more opportunities than just communicating with the operator, then usually the widget has a main screen that displays all the interaction options for the user. For example, in the chat for the Gerabot site, it is:
By displaying all the possibilities that the site user can use, the company increases the probability of user interaction with the widget.
In different cases, an online consultant can work in different ways, depending on the specifics of the company's activities, its audience and the availability of support operators. The advantages of a chatbot are that it does not require any support resources and can work completely autonomously 24/7 providing support to customers and site users.
The operator connection functionality requires the presence of a support service department, or at least 1-2 operators who can connect to a conversation with users if necessary. To simplify the work of operators, the customer interaction system from Gerabot provides the ability to create scripts and quick responses for the operator's conversation with the user.
The optimal solution in terms of resources and quality of user support is a combination of a chatbot and the ability to connect an operator to a chat with a user. That is, the chatbot can answer the template or the most common questions of users, and for consultation on more personalized questions, a support service operator can connect to the chat.
By studying the analytics of user behavior in a chatbot connected to an online consultant, you can discover the bot scripts that are most popular among users. Such scripts can be accessed from the main widget screen. This significantly increases the conversion of user actions on the site and helps them quickly find important information for them.
If the chat has the ability to embed a form for site users to send requests, this opens a new lead generation channel for the site. Forms for sending data, which are implemented on the site itself, are not always easily accessible for searching on the site, and can easily not fall into the field of view of site visitors.
The chat form for the site is always available to the user and he can use it at any time while on the site, regardless of which page of the site he is on is located. Also, the Gerabot chat functionality allows you to place different forms of communication depending on which page the user is on.
Not always all the information that the company wants to provide to site visitors can easily be found on the site pages, especially when the site has an extensive page structure. Therefore, if the chat for the site has the possibility of creating a separate section in which this information can be placed, it significantly increases the convenience for users from the point of view of obtaining information about the company.
To motivate users to use the chat, you can use active invitations that will appear next to the chat icon. An active invitation can be universal for the entire site, or different for each specific page of the site.
Not yet installed chat for the site?
Sign up now at Gerabot service and get your own chat for the site.
If you want to increase the conversion of your site, register for the Gerabot service and install the widget in two steps. If you need help installing and configuring the widget, Gerabot company specialists will always be happy to provide you with assistance and detailed advice on how to install and configure chat on your site.
