Chatbot Builder
What are widgets?
Widget – a visual block on the site that performs a certain functionality. Its main goal – interact with the user: provide and collect information, increase conversion.
Usually, when creating a website, it is difficult to predict in advance all the necessary additional functionality. In addition, this is often not necessary, since site modernization is based on user experience data analytics. Oversaturation of the site with additional elements at the beginning can lead to low sales and loss of expected profit. But despite this, to introduce a new feature, the developer must spend a lot of time planning, developing and implementing. This may result in temporary site failures and undesirable additional difficulties.
How does a widget work?
The widget allows you to convey all the necessary information to a potential client without burdening him with additional data and without distracting from the key business goal.
The benefits of using widgets
The main advantage of widgets is convenience for both the client and the business. In order to install a widget on your site, you don't need to think through a complex upgrade plan with the developers, for this you just need to decide on the type of widget and add it to the site yourself. The process of adding a widget to the site was described in detail in the video.
Key Benefits of Widgets:
Widget types
Widgets are widely used by businesses and have a wide range of variations, here are the most popular ones.
Chatbot widget on – a small block that simulates communication with a manager using predefined dialogue scripts. Bots allow you to automate communication with the client and provide information quickly and efficiently. In addition, the chatbot can be quickly upgraded according to the needs of the client in just a few clicks. A chatbot cannot completely replace a live manager, however, according to research, a bot can relieve the burden on the sales department by 37%, since only the most interested customers or already formed orders reach the manager.
Organizing round-the-clock customer support on the site is a complex and costly process, and the bot allows the user to receive advice 24/7, always staying in touch.</p >
You can add a chatbot widget to your site by yourself, avoiding hiring additional staff. To install a consultant on a site using the Gerabot chatbot builder, you need to copy the widget link and paste it into the site editor. After updating the site page, the widget will work.
The main advantage of such a tool is the possibility of complete independent development. The Gerabot constructor is built for the convenience of customers: creating a chatbot and adding a widget does not require any additional knowledge in development, design, etc.
Also, using the Gerabot platform, the user only needs to create one chat bot that can work in Telegram, Viber and as a widget on the site.
Feedback – a pop-up form that encourages the client to take an action. The feedback widget is required in cases where the user is interested in a business product or service and wants to get additional advice. In this case, the user selects a date and time and enters a phone number to contact.
The Feedback Widget is an effective tool to attract the maximum percentage of the audience. Such a widget can be adapted to a business to increase marketing performance, for example, to collect leads, you can set a timer and provide a promotional code or a discount if the client leaves a phone number within 3 minutes. Some companies use the auto call function: the widget has a built-in timer with the "Call you in 1 minute" countdown. As soon as the user has left the number, the timer starts and the manager's device automatically rings.
The calculator widget is used for preliminary cost calculations. The most popular example of such a widget is a pop-up calculator on a bank website. The user quickly enters the required loan amount, payment options and the desired period of use of the loan. The widget automatically calculates the cost of interest and offers to leave a contact to contact the manager. All these data immediately appear in the manager's table and when calling the client for a consultation, he has information about the client's needs in advance.
In addition to the banking sector, such a widget is often used by construction stores, cleaning, sites for the sale of fabric or custom tailoring, logistics, etc.
This widget is used in cases where most of the communication between a business and a client takes place in social networks and instant messengers, or the company is actively developing other communication channels.
The messenger and social media widget increases the credibility of the site and attracts additional traffic, so this tool is often used by online stores. It also saves company resources – you can add a social media widget to your site in a few minutes.
Customers can interact with the business through social media without leaving the website, saving them time. Thus, they will visit the company's website more often to make a purchase and find out the latest news, offers, advertising campaigns, etc. Not only do they get updates, but they can leave feedback instantly without leaving the website.
The social media widget allows businesses to identify what their target audience is interested in and learn more important information about the client: preferences, hobbies, demographics, location, gender, age and more .
This dynamic information can be used to SEO optimize your site based on actual customer data, increasing your site's rankings.
Such a widget is called an information widget. It usually contains information for users that encourages them to take action. For example, on Black Friday or before the New Year holidays, brands add a discount widget with a countdown timer until the end of the promotion. Information widgets will instantly increase sales figures, significantly reduce the time to make a decision and prefer competitors.
Such widgets are used to collect email addresses, phone numbers, subscriptions to messenger chatbot, etc. .d. To get leads through the widget, you just need to use basic keywords, for example: “Subscribe to the newsletter about new sportswear and trends and get a free trial workout”.
Quiz Widget – an interactive text, survey or questionnaire that allows the user to personally indicate their preferences for a product or service. For example, to order a home renovation, a user can take an easy test with key questions about design, budget and other parameters and leave a phone number to contact the manager.
Entertainment widgets include lotteries, wheel of fortune, win-win gift boxes, and more. They perform not only an entertaining function, but also delay the user as long as possible, which increases the session time and focuses on the necessary information. Usually the client enters his mail and as a bonus he can choose, for example, one of the boxes that will contain a promo code. Entertainment widgets give you a competitive edge in many niches.
