Chatbot Builder
Chat bots are becoming increasingly popular in almost all areas of business. Such a direction of business as retail or retail trade is no exception. We have already written several articles about chatbots in retail, their advantages and applications in this business. However, in this article we will analyze several real cases of chatbots in retail.
First, let's understand what bots are in general. A chatbot is a software product that can work in messengers, for example (Telegram, Viber) or be connected to chat on the site. A chatbot can have a programmed work logic to provide bot users with static information, have a menu for easier user interaction with bots, and also provide information to users by keywords.
A chatbot is a means of simplifying user-business interaction, as well as an opportunity to relieve the company's employees. Also, bots can have added value to encourage consumers to initiate interaction with a chatbot first. For this, the chatbot must contain additional value that will be interesting for users. It is in retail that it is easiest to introduce additional value to a chatbot, it can be:
When a company decides to implement a chatbot in its business processes, the first question that arises is where to order the creation of a chatbot for retail. Chatbots can be created in two ways.
When choosing one of the options, you need to consider the following questions.
Configuring a retail chatbot on the builder may have limited functionality. Even the Gerabot chatbot builder does not contain all the functionality that a bot for a retail business might need. For example, if the bot requires automatic generation of barcodes, this should be developed individually for the project. Also, bots for retail must be synchronized with the company's third-party services, which sometimes also requires the development of an individual solution.
However, if the company considers a chatbot as a means of informing customers and interacting with them, then a designer solution will be sufficient.
The second issue when setting up a chatbot on the service is that all user data is stored on the servers of the company that provides the service, and not on the customer's company's own servers .
Of course, the cost of an individual solution is many times more than setting up a bot on a constructor. But, at the same time, the individual solution does not require a monthly subscription to the service, which may be more profitable for the business in the long run.
However, when choosing a project solution, the company should remember that it will be necessary to pay for such services as:
Therefore, in most cases, a designer solution will be more profitable for the company.
When it is determined how the chatbot will be developed, it is necessary to analyze and decide which business processes the company wants to implement in the bot.
Using case studies, let's analyze what a retail chatbot can contain in order for it to be an effective investment solution.
Any chatbot has an information section that presents the company that owns the chatbot. That is, it can be the following information:
Examples of information part of bots for retail.
One of the main added value of a chatbot for retail is to provide users with information about the nearest stores and the ability to see the location and make a route.
This functionality encourages to use more often, as already current users of the bot, if they are not in their usual location, but need to find a store nearby, and helps attract a new audience .
The most important factor in encouraging the use of a retail chatbot for users is the loyalty program built into the chatbot. Using a bot is much more convenient than a mobile app, even if the company has one and already has a loyalty program in place.
Advantages of bots compared to mobile applications:
A loyalty program is implemented in the bot in synchronization with third-party services and software already used by the business. The bot becomes part of the environment and exchanges data with other systems.
Examples of a loyalty program in a chatbot.
The next functionality that can be implemented in the chatbot is information about promotional business offers. Promotions can be implemented as simple text messages with media files, or more complex, for example, an image slider with product information (for Viber).
Also, promotions can change depending on the days of the week, or for specific segments of the audience of bot users.
How a business can remind its audience about itself and provide useful information to users. The percentage of “readability” email messages do not even reach 1 percent. While in the bot, this percentage is 75-85%. Therefore, marketers have long been choosing chatbots as a means of interaction with the company's customers.
It is important that the chatbot management system collects all the necessary information about users and has the functionality of audience segmentation by selected parameters and tags. Thus, a retail marketer can always easily make the necessary mailing to the selected target audience.
For any business, it is important to constantly keep in touch with your customers. This increases trust and brand loyalty. Chatbots provide an opportunity to automate customer assistance, and if necessary, to provide consultations in a client-manager format through the chatbot system.
Also, the second important factor for business promotion is receiving feedback from customers. For this, the functionality of receiving feedback about the company as a whole, or separately about each trading point of the company, or even separately about each employee of the company can be implemented in the chatbot.
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If you have already decided to create a chatbot for retail, or you need detailed advice on bot development, The Gerabot team is always happy to provide a free consultation in any convenient communication format.
