Chatbot Builder
A chatbot is a modern tool for business and target audience interaction without involving additional business resources. Chatbots are software products that work in messengers (such as Telegram, Viber, FB Messenger, Instagram) or connect to the site.
First, chatbots can be useful for almost any business due to the possibility of optimizing both internal and external business processes of the company. Chatbots work 24/7, do not require additional costs, which would be necessary for employees for such a mode of operation. Chatbots don't get tired and don't make mistakes. Chatbots always provide a high level of customer service for a company or its employees (in the case of corporate bots).
Therefore, the key value of chatbots can be called automation of business processes and saving of resources for business, while significantly raising the level of quality of service and company service.
Secondly, a chatbot is a tool that can be configured for different areas of business, and for each of them it carries its own value. Chat bots can:
Each business can implement in the chatbot exactly those features and functionality that will be useful and increase the efficiency of processes.
Almost any chatbot has an informational part. But, this does not mean that this information should be static and the same for all users of the bot, although, of course, such information is also used in the bot. The information provided by the chatbot may depend on many factors.
For example, if it's a corporate chatbot, it can provide users with different information depending on the employee's job title or how long they've been with the company. If it is a bot that provides users with personalized or sensitive information, then the bot may implement authorization by phone number and, depending on the user working with the bot, provide him with a personal information.
Also, informational chatbots, for example for retail or bots for pharmacies or medical facilities, can to implement the functionality of searching for objects (stores, pharmacies, clinics, etc.) depending on the location of the user, if he shared the location in the chatbot.
Chatbots for loyalty programs are also widely distributed. Bots are used in such areas of business as:
The chatbot for the loyalty program can synchronize with other services of the company and show the user the status of his bonus account, or even create a loyalty card with a barcode.
One of the most useful areas of using chatbots for business is implementation of a bot for support and customer service of the company . A support bot significantly relieves the burden on company employees and increases the level of service.
The optimal bot setting to support is:
According to statistics, 60% of users find the answer to their question already at the first step, which relieves the managers and allows them to answer in more detail the more individual questions of other customers. Also, the ability to respond using a convenient system of communication with customers increases the speed and level of quality of responses.
What should the service for communication with customers contain:
Also, an important component of support bots is analytics and statistics of the company's operators. Thanks to which, the head of the department can monitor the effectiveness of the company's managers and the chatbot itself.
Analytics should be collected on the following data:
Using this data, the manager can easily identify the performance of each of the employees who work with the company's customers.
Given the ease of use of chatbots, for example compared to mobile applications or websites, they become the most effective means of receiving inquiries from customers or new leads. It is much easier for a user to answer a few questions in a chatbot than to install an application or go to a website, especially if he does not have access to a stationary device.
Of course, the convenience of creating forms for receiving inquiries or lead generation in a chatbot directly depends on the platform or service on which the chatbot is created. For example, the Gerabot service has not only a convenient system for building forms for filling out data in chatbots, but also the ability to create branched forms, the questions of which depend on the user's previous answers.
The user, for his part, goes through the form as one questionnaire, and does not see unnecessary questions, if they are not necessary considering his previous answers.
After the request from the user is received, it can be processed by the company manager in the bot management system, or in the CRM system, if the bot is synchronized with it.
Another very popular and widespread use of chatbots is bots for notifications and reminders. Usually, such bots are used in companies that provide services that require monthly payment. A few days before the need to pay, the user receives a message that it is necessary to extend the services by paying for them. If the bot provides for accepting payments, the user can immediately pay for services through it.
For example, Telegram chatbots have the ability to connect a large number of online payments, which enable the user to make payments in the bot without switching to other systems.
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Bots are very popular among marketers. The readability of messages received through chatbots is more than 80%, while email letters have a readability rate of 1.5%. Therefore, the use of chatbots in marketing companies is much more effective than any other channels of distribution of advertising information.
Of course, in order to use chatbots for marketing, it is necessary to have tools for analyzing user actions in the bot, audience segmentation and other marketing tools. For example, tags are a very useful feature of the bot management system. With the help of tags, the marketer can automatically segment the users of the bot according to their actions in the bot.
You can interact with the bot's audience using mailings, which can also be done through the bot's management system. Mailings can be carried out both at a specific moment and scheduled mailings by users.
Also, chatbots for online trade are gaining great popularity. Currently, chatbots have already captured more than 20% of the e-commerce market, gradually displacing online stores. Chatbots have some advantages compared to stores, such as:
Another popular way of using chatbots is the introduction of a bot in online chat on the site. A chatbot on the site can perform all the same functions as in the messenger, but in addition provide additional analytics to analyze the site's users.
First, the business must understand its weaknesses, which require a lot of resources and do not provide sufficient efficiency. Having understood this, the business already has a 50% understanding of what exactly it needs a chatbot for, and in which business processes it will be useful.
Secondly, the business should turn to specialists who already have experience in developing and implementing chatbots in various areas of business. After ordering an audit, the company will finally determine the needs that the creation of a chatbot should cover. Ordering the creation of a chatbot at the Gerabot company, you will always receive a quality result that will increase the efficiency of your business.
