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Chatbot catalog. Types and applications.

Directories in chatbots — are structures that organize information or products into logical categories, allowing users to quickly find and interact with the content they need. The main functions of catalogs in chatbots: 

Item cards — these are compact visual blocks that contain information or functional elements within a single module. They are used to display basic information in a user-friendly form and may contain text, images, buttons, icons, or other interactive elements. Cards typically organize data in such a way that the user can quickly see key details and take appropriate action (such as viewing a product, adding it to a cart, or learning more about a service).

Destination of directories in chatbots

  1. Navigation: They make it easier for users to find the right information or product within the dialogue with the bot.
  2. Personalized Recommendations: Chatbots can show users products or services from relevant categories based on their queries or previous interactions.
  3. Automate selection processes: Catalogs allow chatbots to automatically suggest available options, for example, when choosing a product type, service or delivery interval.
  4. Speed ​​of interaction: It is easier for users to view structured information through catalogs, which significantly speeds up the process of buying or ordering a service.

Creating a directory in a chatbot

Differences between cards and traditional lists

  1. Visual presentation:

    • Cards are usually visually appealing blocks that contain different types of content (text, images, buttons) in a single element.
    • Traditional lists consist of simple text or graphic elements, usually less interactive, and often do not include additional visual elements other than text or lines.
  2. Interactivity:

    • Cards often include interactive elements such as buttons that allow users to interact with them (buy, follow a link, save).
    • Lists are less interactive; they are usually used for static display of information.
  3. Convenience of perception:

    • Cards provide more visual cues, making information easier to quickly review and make decisions.
    • Lists are good for large amounts of data, but less convenient for visual inspection or interactive interaction.

Thus, cards provide a more convenient and aesthetically pleasing way of presenting information than traditional lists, especially in the context of interfaces with many interactive elements.

Examples of using cards and catalogs in chatbots

1. Electronic commerce: Showcases of goods and offers

In e-commerce, chatbots can use cards to display products or offers. This allows users to view and interact with products right in the chat.

Usage example:

  • Product Showcase: When a user asks about a specific product category (for example, "smartphones"), the chatbot displays product cards, each containing:
    • Image of the product
    • Name and short description
    • Price
    • Buy or Add to Cart button

Catalogs in this case structure cards by category (electronics, clothing, accessories, etc.), which helps users easily navigate between different sections of the store without leaving the chat.

2. Catalogs of real estate objects: Card catalogs of real estate objects

In the field of real estate, chatbots can show users directories of properties in the form of cards. It is convenient for users who are looking for apartments, houses or offices, because the information is presented clearly and structured.

Usage example:

  • Property directory: The user asks about apartments in a certain area, and the chatbot responds with cards, each of which includes:
    • Photo of the object
    • Location (address)
    • Number of rooms and area
    • Rental or sale value
    • Learn More or Contact Agent button

The catalog helps to conveniently structure the search by dividing objects by criteria such as property type, district or price, which allows the user to quickly find the right options.

3. Educational platforms: Courses, modules and materials in the form of cards

On educational platforms, chatbots can help users navigate courses and learning materials using flashcards.

Usage example:

  • Courses and Learning Modules: The chatbot can display different courses in the form of cards, each containing:
    • Name of the course
    • Brief description or program
    • Duration of the course and access to materials
    • Buttons for enrolling in a course or going to educational material

Catalogs organize courses by subject (programming, marketing, design), difficulty level (beginner, advanced) or learning format (video, text materials, practical exercises), which allows students to easily choose and get access to the necessary educational resources.

 

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In all three cases, cards and catalogs are used to provide structured and convenient access to information and interaction with the user in chatbots. This increases the effectiveness of communication, providing quick access to the necessary goods, services or educational materials.

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