Chatbot Builder
Chat for the site is a tool for increasing the conversion of the target action on the site, user retention, promotion audience loyalty to the company and brand, percentage of lead generation from the site and improvement of behavioral factors. By implementing an online consultant for the site, conversion increases by more than 30%.
Analyzing chat for site on the example of Gerabot, let's analyze the main possibilities that this tool gives you to interact with users site, and how to set up and manage chat. Chat from the company Gerabot, provides the following opportunities for interaction with users:
In the article, we will separately analyze each of the points of interaction between the business and the site user.
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It is possible to add a chat to the Gerabot site in a few minutes by performing the following steps:
Following these steps, the chat will work immediately on your site. Also, you can watch a video on how to install chat on the site in 5 minutes.
If the company already has chatbots in messengers or social networks, these links can be added in the chat management system, and will be displayed on the main chat page for the site.
This allows users to get information not only in the widget itself, but also to go to bots or the company's social networks and use their capabilities. Also, this is an advantage for business, because through messengers or social networks it is much easier to get the user's contacts for further interaction with him.
In order to automate the work of the chat and provide users with useful information quickly, you have the opportunity to connect a chatbot to the chat. In order to do this, it is necessary to configure the logic of the bot's work, that is, the scenarios of interaction between the bot and the user.
About how to configure bot scenarios, you can watch the video, read the corresponding article about configuring bot scenarios or see the reference material about chatbot scripts.
The configured logic of the chat bot will work after the user presses the “go to chat” button. in the chat widget. The chatbot provides the ability to add text content, to answer user questions, add a keyboard to navigate the chatbot scenarios media or file content, etc.
If the user could not find answers to the questions he is interested in, the chat can provide an opportunity to connect the operator to communicate with the user. This increases the probability that the user will not leave the site without getting answers to their questions, but will use the opportunity to ask a question to a live person. The ability to connect an operator reduces the probability that a user will leave the site by 27%.
For the convenience of chat operators, Gerabot provides the following features:
Gerabot enables the user and chat operator to exchange file and media messages.
Also, you can watch a video about the interaction between the user and the chat operators for the site or chatbot.
The greatest value for the company's marketing department is the contact data of users interested in the services or goods of the site. Chat for the site, with the help of forms built into the chatbot, provides an opportunity to collect user contact data (of course, only with their consent) and use it further to conduct or analyze business advertising companies.
When creating a form, the administrator can add any fields that the user will need to fill in to receive information. After filling in the data, a new lead will be generated in the Gerabot system for further processing by marketing or sales departments.
Also, Gerabot provides a separate option to display the lead generation form in the chat for the site. In addition to the built-in forms in the chatbot functionality, the administrator has the option of displaying the form for lead generation in a separate chat tab for the site, as well as on the main chat screen.
It can be a form for feedback or a form for receiving a gift, or a lead magnet. Either way, this form will increase your site's lead generation by more than 30% by placing it in a separate chat tab.
By creating the chatbot logic that will be connected to the chat, the marketer has the opportunity to tag different bot scenarios . This allows the marketing department to segment the bot's audience based on the actions they took in the bot.
For example, you can separate the audience that wanted to know the address of the company, information about services or wanted to get an answer to some specific common question. In the future, such audience segmentation and filtering will provide an opportunity to make personalized mailings in the company's messengers or when using email distribution.
Segmentation by tags, as well as the use of custom variables, provides the opportunity to create personalized content or a personal user account immediately in chat or chat bot of the company that can be integrated with the chat for the site.
You can get more detailed information about using tags in the chat and creating a personal account on the page of Gerabot's customer service capabilities or on the YouTube channel of the service.
Also, watch the video about creating newsletters with Gerabot.
The site user decides whether to continue reading the information on the site or not, in the first 20-30 seconds of being on the site. If the user does not find answers on the site during this time, he will most likely leave it.
This is why Gerabot provides the opportunity to use such chat functionality for the site as automated calls to action. Calls to action are automatic messages that will appear next to the chat icon for the site and urge the user to use the chat. This opportunity not only increases site conversion (up to 60%), but also has a positive effect on the site's behavioral indicators, which in turn are the most important factor in the organic promotion of the site in search engines.
Automatic calls can be customized for each individual page with its own parameters, such as:
For example: if the user is on the price page for 20 seconds, you can set up an automatic call - “Want a discount? Find out how to do it in our chat bot.”
The ability to add content to a separate chat tab for the site, as well as display it on the main chat page, another great tool for user retention and site conversion rate.</span >
The knowledge base is a separate reference that provides chat for the site, which is much easier to navigate than navigating through the site pages. By displaying information that is most interesting and useful to your site's audience, you make it much easier for the user to access information and increase brand loyalty.
The knowledge base can be filled, updated and corrected through the chat management system on the Gerabot service.
By installing chat on your site and using 100% of its capabilities, you will not only get new leads, increase conversion, but also increase audience loyalty and increase brand trust.
