Chatbot Builder
Chat on the site is a widget that helps site users to quickly find the necessary information, leave a request or get advice from a company manager. Therefore, it is a tool that directly affects:
In turn, all of these are key factors in business performance and the company's sales level. According to statistics, having a chat widget for site increases sales by more than 62%. Currently, more than 70% of sites have site chat widgets installed.
Unlike the standard user familiarization with information on the site, the chat provides an opportunity to build interaction between the client and the business in the form of a dialogue. That is, the user will not be forced to look for the information he needs on the site pages, but will turn to the chat for help and a quick solution to his question.
If a chatbot is connected to the chat, the business can solve users' questions automatically without the need to involve a company manager . This saves the company's resources, because in 80% of cases, users ask standard questions, which can be solved by a chatbot.
Feedback from customers is the most effective indicator of business performance. Chat on the site allows you to analyze exactly what requests clients are making to the business, to improve the processes of providing services, consultations, etc.
These are just a few of the benefits a business gets when using a website widget tool. In reality, there are much more of them.
Chats for sites are divided into two types: the chat widget of the user and the manager of the company, and a widget that, in addition to the communication itself, has additional functions that increase its effectiveness. Of course, the cost of a subscription to a chat provider may depend on this.
The basic functionality of the widget is a chat, an opportunity for the user to communicate with the chat operator online, ask questions and receive answers to them. All chat widgets on the market contain this functionality. But, chats can differ in some parameters that can directly affect the conversion. For example:
However, if you want to get the most out of the widget, it's better to choose options that provide additional features in addition to the chat itself. For example, widgets can contain functionality like:
The more options the chat widget provides, the more site conversion you get. However, it is necessary to carefully approach the chat settings and its capabilities, so as not to overload it and the site user.
Of course, audiences from different areas of business have different ways of using the site and expect to receive different information. Also, the owners of different sites expect different targeted actions from the user.
Chat on the site will be most useful for sites that offer to order services or buy goods. It is in these cases that site visitors often have questions. And the faster a user can get answers to their questions, the more likely they are to take a key action. This is especially fundamental in such cases as:
This is just an example of a few options where chat on the site can significantly reduce bounce rates and increase conversions.
If we talk about online stores, the chat widget can also be useful for the user if the service provider of the widget provides such features as:
In this case, the manager will have enough information to quickly navigate and help the visitor with his request.
Some services that provide the service of implementing chat on the site include the possibility of adding a lead generation form in the widget window. It increases site lead generation by over 30% by:
Also, due to the fact that the form can differ depending on which page of the site the user is on, the marketer can receive targeted information at the request of the user. /span>
Thanks to the fact that the request will be received from a specific user of the widget, in the future it is possible to build a sales funnel to further attract the visitor to interact with the company until the moment of selling the service or product.
The goal of any business information resource is to attract the user for further interaction with the company, i.e. to generate a lead for further processing by company managers.
Therefore, it is very important to provide visitors with the maximum number of options for communication and interaction with the company. Online chat on the site is only one of the channels that the user can use for further interaction with the business. Therefore, when choosing a chat widget, do not forget to check whether the widget allows you to display other channels of communication with the company or links to social network pages.
Different audience segments may use different channels, such as Telegram messengers, Viber, FB, Instagram, etc. It may be more convenient for someone to write to an email or make a phone call. Therefore, all these possibilities should be provided to the user in the online chat widget.
Of course, installing a chat widget does not guarantee that users will start using it. In order for the widget to be visible and visitors to interact with it, firstly, it must be visible on the site, and secondly, active chat invitations must be displayed.
Active invitations are messages that appear next to the chat icon and encourage the visitor to use the chat. Therefore, it is desirable to make a different text for messages for each page of the site, focusing on the specific topic of the page and on the question that may be of interest to the user when visiting a specific page.
For example, if the user is on a page where the company offers to read information about the service, you need to create an invitation text like “have you received enough information about the service? ”, not the question “do you know how to get to us?”.
Also, it is better that the active invitation appears not immediately after the user goes to the page, but after a few seconds, when he already understands what information provided on the website page.
If the company has its own tone of voice, then the communication of the company representative in the chat with the client will already be based on the principles of the company. But, if the company has not developed its own style of communication, then it is better for managers to follow the following rules:
However, the best option for each company would be to develop its own rules of employee communication with the client and tone of voice.
In addition to the capabilities of the online chat itself, its effective use requires high-quality support and advice from company managers. It was written above about exactly how a manager should communicate with a client, but in any case, the work of managers must be analyzed to identify the quality of the employees' work.
The main factors for analyzing the work of chat operators are:
Assessing the effectiveness of operators' work allows you to find both weak points in the work of managers and employees who do not perform their work in the best way. Analytics of chat requests is most often built into the chat management system of the chat service provider.
If the site audience in most cases asks the same questions or is looking for the same information, the business can automate the process of site user interaction and chat without involving operators. For this, a chatbot can be connected to the chat, which will provide answers to the question template, or provide information that visitors are most often looking for.
Connecting a chatbot to dialogs in a chat widget usually automates more than 60% of customer requests, i.e. saves more than 60% of company employees' time or other processes, or for communication on more individual requests.
Chatbots can not only automatically answer user questions, but also provide the ability to navigate the bot by displaying a keyboard, or provide answers based on keywords in user messages.
Also, some services provide an opportunity to make similar chatbot logic, both for chat for the site and for other messengers that the company uses when interacting with customers to provide customer service and maintenance.
Based on everything written above, you already know why you need to install an online consultant widget on your site, and how it will help your business bring new customers and keep current ones. Now, all that remains is to choose a widget from which service to install on your site.
Ukrainian service that provides the ability to quickly install and configure chat on the site and create chatbots for the widget and popular messengers: Telegram, Viber, FB Messenger, Instagram. You can install a chat on the Gerabot site in 3 minutes in three simple steps.
Gerabot provides a 14-day free trial of the widget so that you have the opportunity to familiarize yourself with all its features and test the level of increase in conversion of lead generation on your site.
Read here, how to quickly install a chat for the site.
The Facebook company has its own messenger, which is integrated into the chat on the company's website. Integration with FB accounts is the main advantage of the widget, because if the user enters the widget under his real account, you immediately see all the information about the user.
The disadvantage of the chat is that, apart from the dialogue process itself, it no longer has any additional functionality to increase the efficiency of lead generation and customer support on the site.
Popular Russian chat for the site. It has a very convenient interface for processing requests from chat operators, collects a lot of analytical data, both about the actions of users on the site and about the quality of work of chat operators. Jivo was one of the first services that began to build additional features into the widget, in addition to the chat window itself.
The main disadvantage of the widget is that it is Russian.
Very convenient and multifunctional chat for the site with many additional features for the user. Intercom is one of the most popular chats in the Western European market segment, and has high-quality support for service customers. Also, the chat saves the history of previous user requests.
The disadvantage of the service can be considered its rather high cost of use (from $70 per month), which may not be very appropriate for a small business.
Chat from another Russian company can be useful for those who use the CRM system from this company. In this case, operators get the opportunity to work with all customer data in one system. The widget itself has standard chat functionality without additional features.
The disadvantage is that the service is Russian, and the widget itself has no additional features except chat.
If you are interested in the possibility of increasing your site conversion and lead generation, don't hesitate, install the chat widget for your site now.
