Chatbot Builder
A chatbot, like any other business-user interaction resource, is a valuable source of data for a company. Thanks to the chatbot, you can collect a lot of data about the user's interaction, what exactly interests him, how he reacts to a particular product/service or company content. The chatbot allows you to collect data with the help of which you can create high-quality and segmented advertising campaigns.
Firstly, due to the fact that a chatbot, unlike a website or a mobile application, is more “user-friendly” in relation to the user, it will be much easier to get data that will be useful for building advertising companies or further interaction with him.
In the chatbot, you can use an online operator who will help solve the user's question, but before that he can get the necessary contact information. Another tool for obtaining user data is a lead generation form, or a feedback form. With the help of such a form, the chatbot can ask questions to the user, the answers to which will be generated from the new lead. This data can be synchronized with other systems that the company uses to maintain data about customers and new leads.
Also, the business can use artificial intelligence in chatbots, which further increases the percentage of received leads and collected data.
The chatbot forms analytics on which questions the user was most interested in, which menu buttons, which bot scenarios were the most visited, which bot chains are the most effective for user engagement before the conversion action. If A/B testing on a website or in a mobile application can require significant resources, then in a chatbot it can be done with almost no extra costs.
Marketers can use chatbots to segment target audiences for further campaigns and mailings. By adding tags to chatbot scripts, you can easily make the right selection for further sending targeted or personalized messages.
Analyzing the times when the audience is most active helps to determine the times when advertising campaigns or company mailings will be most effective and have a high conversion rate. This option can also be used in the settings of advertising companies on different resources.
This information provides an indicator of current interest in the company's services/products/content. Also, the dynamics of bot subscriptions and unsubscribed users indicate how interesting and targeted the mailings were among bot users. Based on this data, you can adjust the content strategy of the business and the current level of loyalty of the target audience.
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A chatbot, like any other business resource, needs to be promoted and distributed. In order to understand from which sources come the most loyal audience, it is necessary to analyze the sources from which users who subscribe to the bot come. This will help to build a further strategy for promoting the chatbot, identify sources of a loyal audience and plan further marketing actions of the company.
If the chatbot has such functionality as connecting an operator, the company can analyze the quality of the operators support. Among the data displayed by the bot analytics are:
Using chatbot analytics, business can be dynamic and increase the level of loyalty of the target audience. Also, analytics allows you to introduce new ideas and improve the level of satisfaction of the company's customers.
